Press Start is a call to reframe how we see video games and esports in North America. While gaming has often been vilified or dismissed in mainstream media, it holds real power in its communities, competitions, and connections. 

Through storytelling, research, and immersive visuals, Press Start explores the stigma esports faces and the structural changes needed for it to thrive. From casual players to global championships, there’s space for everyone to belong. Whether you already play or are just curious, this is your invitation to start your story. No matter who you are, there’s a controller waiting, and make sure to Press Start.